16.8M
CLASS U-UM-MM
WE ARE READ BY 82% of the U-UM-MM
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U-UM-MM CLASS
16.8 MILLION class u-um-mm PEOPLE
RBA brands reach 82% of the class u-um-mm reader, on and off.
Sources: Brand Media, 3rd moving year 2024; EGM, 2nd moving year 2025. Net audience.
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